Writing Samples
A selection of writing samples showcasing content written for a variety of clients. All content is original.
Website Copy: Corporate Website
Client: United Fray
Project Details: Wireframed the site for the corporate communications of United Fray and built out the pages using WordPress based on templates designed by a third-party. Additionally provided all marketing copy with an optimized approach on SEO and keywords.
Thought Leadership: Audience Analysis
Project Details: Wrote a thought leadership piece to speak to my methodology of audience analysis and how I tie my findings to marketing tactics. The approach for this piece is conversational.
Article: Opinion Piece
Client: Arlington Transportation Partners
Project Details: This piece was written as part of a campaign/program called Our Shared Street that I created after nearly being hit by a car in a bike lane. The campaign transformed a single experience into a storytelling platform and finally into an activist-based annual event. This article was written after an event held to create a safe space/shared street on a block in Arlington.
You can explore other blogs written for Arlington Transportation Partners while at Destination Sales & Marketing Group. Content ranges from event announcements, guide books, and programmatic updates.
Case Study: Partnership Analysis with Clark Construction
Client: United Fray
Project Details: Written for United Fray, as part of the corporate website to showcase how United Fray and Clark Construction have worked together through the years. The case study outlines problems, solutions, and overall success of the partnership.
Personal Blog: Reading With My Cat
A fun blog I keep to celebrate reading and my cat and my love of books. This is written in a conversational writing style.