Commute66 Campaign & Website
Commute66 was a new brand to the Destination Sales & Marketing Group portfolio, that targeted businesses and consumers along the I-66 corridor. While VDOT delivered project updates, we were tasked with providing a brand that provided outreach, marketing materials, and quick answers to common questions. Commute66.com was a landing page for consumers to find relevant information and where businesses can download materials for their employees. The landing page has since been archived, but the same information can be found on Arlington Transportation Partners’ website.
The overall campaign, which included paid advertising and brand awareness pieces, continues to grow to educate I-66 toll road users.
Key Responsibilities:
Branding concept
Content creation
Quality assurance
User experience
Grant management
Paid advertising
Vendor management
The landing page has since been archived, but the