ATP Website + Inbound Strategy
In 2016, I led the development, launch, and optimization of new mobile responsive websites and subdomains over a 12-month period for Arlington Transportation Partners (ATP). The new design and wireframe increased pageviews by 142% and improved visitors, SEO, and SERP. The site used both WordPress and HubSpot as the CMS to manage both inbound marketing and static content.
Inbound Strategy
In 2017 and after the site had launched, I executed an inbound strategy that included content marketing articles, pillar content, and landing pages with lead magnets and various types of email captures. From launch through my tenure, the site gained 1,200+ new leads and site conversions, including industry thought leaders and local competitors.
Sample inbound pieces can be found in this portfolio.
Key Responsibilities
Design concept & research
Brand development
Inbound strategy & implementation
Content creation
Quality assurance
Site improvement
SEO & inbound implementation
